DETERMINASI MOTIVASI BERKELANJUTAN BERMAIN GENSHIN IMPACT: PERAN KUALITAS KONTEN, INTERAKSI SOSIAL, DAN USER EXPERIENCE HOYOLAB

Salsabilla Nur  Wahdah; Ahmad Fatoni; Yanti  Trianita

Authors

Salsabilla Nur Wahdah Fakultas Ilmu Komunikasi, Universitas Gunadarma
Ahmad Fatoni Fakultas Ilmu Komunikasi, Universitas Gunadarma
Yanti Trianita Fakultas Ilmu Komunikasi, Universitas Gunadarma

Keywords:

Kualitas Konten, Interaksi Sosial, User Experience, Motivasi Berkelanjutan, Self-Detemination Theory

Abstract

Penelitian ini bertujuan mengetahui pengaruh Kualitas Konten, Interaksi Sosial, dan User Experience HoYoLAB terhadap motivasi berkelanjutan bermain Genshin Impact. Indonesia menempati posisi ke empat berdasarkan jumlah pemain Genshin Impact terbanyak di dunia. Sebagai ekosistem pendukung Genshin Impact, HoYoverse menghadirkan platform komunitas resmi yang bernama HoYoLAB. Platform ini berfungsi sebagai ruang digital terpadu bagi para pemain HoYoverse untuk saling berinteraksi, mengakses panduan dan informasi, berpartisipasi dalam event dan lainnya. Penelitian kuantitatif survei eksplanatif ini mengambil sampel 400 pemain aktif Genshin Impact sekaligus pengguna HoYoLAB melalui teknik purposive sampling, di mana data kuesioner berskala Likert dianalisis dengan regresi linear berganda. Hasil penelitian menunjukan kualitas konten, interaksi sosial dan user experience HoYoLAB berpengaruh secara signifikan Positif kepada motivasi berkelanjutan pemain Gensin Impact. Hasil uji model penelitian menunjukkan bahwa ketiga variabel independen mampu menjelaskan 82,7% variasi Motivasi Berkelanjutan. Dalam perspektif Self-Determination Theory, kualitas konten, interaksi sosial dan user experience merupakan kebutuhan psikologis dasar, yaitu autonomy, competence, dan relatedness bagi pemain Genshin Impact untuk tetap memiliki motivasi berkelanjutan dalam bermain gim. Penelitian ini menunjukkan bahwa keberlanjutan motivasi bermain tidak semata-mata berkaitan dengan keberadaan konten permainan, tetapi juga dengan kualitas pengalaman pengguna dan kemampuan lingkungan digital tersebut dalam menyediakan pengalaman sosial dan psikologis yang mendukung pemain.

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