ICT BERBASIS E-COMMERCE SEBAGAI MEDIA PROMOSI UKM BATIK TRUSMI DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN

Abstract

Small and Medium Enterprises (SMEs) are the largest economic group in the Indonesian economy. The existence of SMEs is able to reduce the problem of poverty and its development is able to expand the economic base and can make a significant contribution in improving the regional economy and national economic security. In order for Trusmi batik SMEs to survive in the free trade flow, appropriate strategies are needed, one of which is by utilizing e-commerce-based Information and Communication (ICT) as a promotional media. The research method used is descriptive method with a qualitative approach. The results of this study indicate that the use of e-commerce-based ICT as a promotional medium is able to expand the sales network of batik cloth throughout Indonesia and even the world. Utilization of this technology can be an effective strategy in dealing with the Asean Economic Community (AEC). In addition, the competitive advantages of batik artisans must always be improved in order to compete in the global arena. Therefore, Trusmi batik entrepreneurs are demanded to be more active and serious as well as maximum in utilizing Information and Communication Technology (ICT) as well as innovating batik products by responding to market demand, adopting the use of modern technology for design, production methods and marketing in order to increase competitiveness and achievement of competitive strategies.