PENGARUH MOTIF PENGGUNAAN MEDIA DAN KUALITAS INFORMASI PORTAL BERITA ONLINE TIRTO.ID TERHADAP KEPUASAN PENGGUNA BERDASARKAN PERBEDAAN GENDER

Rika Wulandari; Nuke Farida; Dwi Agitashera

Authors

Rika Wulandari Fakultas Ilmu Komunikasi Universitas Gunadarma
Nuke Farida Fakultas Ilmu Komunikasi Universitas Gunadarma
Dwi Agitashera Fakultas Ilmu Komunikasi Universitas Gunadarma

Keywords:

Quality of information, online news, user satisfaction

Abstract

This study aims to examine the effect of user’s motivation for news media use and its information quality towards user’s satisfaction based on gender differences. The research method used quantitative and uses and gratification theories as approaches. The number of respondents 385 people used Paul Leddy formula and purposive sampling technique. This research used multiple linear analysis for analyzing data. The findings showed that user’s motivation for using news media positively affected satisfaction of users. Male respondents have higher information motives than female. It means that the more users have higher information motive, the more news media satisfied users. The study also found that information quality, namely on currency dimension has a stronger impact and positively influenced satisfaction, which men more paid attention on information quality of currency than women. We concluded that man has higher information motives and currency as information quality than female towards their satisfaction to use tirto.id as referenced news media platform.

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