PENGARUH PENGGUNAAN MEDIA INSTAGRAM TERHADAP KAMPANYE SOSIAL SEBAGAI UPAYA MENGURANGI PENCEMARAN PLASTIK PADA SISWA SMA MARTIA BHAKTI KOTA BEKASI

Abstract

This study aims to determine and analyze the influence Social Campaign In an effort to reduce plastic pollution when viewed from Social Media. Sehinggan in the face of globalization. The community, especially teenagers, must be able to control plastic waste. The research was conducted at Martia Bhakti High School, Bekasi City. The variable used is Instagram Social Media. The data collection technique used a questionnaire and the research instrument used consisted of 15 questions with a questionnaire that was distributed to 100 respondents once the sample was taken from a known population, then the sampling was done using the nurrusalam formula. The sampling technique used is incidental sampling. The analytical tool used is the instrument test with validity and reliability test, melticolinearity test, and heteroscedasticity test, multiple regression analysis test, correlation coefficient test, determination coefficient test, and hypothesis testing consisting of partial test (t test) and simultaneous test (t test). f).