STARTEGI KOMUNIKASI HUMAS DITJEN PSP KEMENTAN DALAM PENYAMPAIAN INFORMASI SARANA DAN PRASARAN PERTANIAN MELALUI MEDIA SOSIAL INSTAGRAM

Abstract

This research is entitled "Public Relations Communication Strategy of the Directorate General of PSP of the Ministry of Agriculture in Submitting Information on Agricultural Facilities and Infrastructure through Instagram Social Media". There are already many companies, organizations, and agencies that use Instagram as a medium for conveying information. One of them is the Ministry of Agriculture's PSP Directorate General. The purpose of this study is to find out how the Public Relations strategy of the Directorate General of PSP of the Ministry of Agriculture is in conveying information on agricultural facilities and infrastructure through Instagram social media. The theory used is the new media theory according to Pierre Levy. This study used a qualitative research method, namely by observing, documenting, and interviewing several informants involved in the research. The results of the research found were the communication strategy carried out by the Directorate General of PSP of the Ministry of Agriculture, namely by making a content plan that aims to find out the issues or information to be conveyed. Then the issueses or information are packaged in content in the form of video reels or infographics to be later published on Instagram social media @pspkementan.