ANALISIS FRAMING DALAM PEMBERITAAN PENCALONAN KAESANG PANGAREP PADA PILKADA JAKARTA DI MEDIA TEMPO

Abstract

This study examines the framing phenomenon in the news coverage of Kaesang Pangarep's candidacy in the Jakarta Pilkada by Media Tempo. The purpose of this study is to analyze how Media Tempo frames and presents Kaesang Pangarep's candidacy through news published during the Jakarta Pilkada campaign period. The research method used is framing analysis with a qualitative approach, which involves collecting data in the form of news articles analyzed using content analysis techniques. The results of this study indicate that Media Tempo uses various frames in reporting Kaesang Pangarep's candidacy, including political frames, personality, and credibility. The news tends to focus on Kaesang Pangarep's background and character and considers the political implications of his candidacy in the 2024 Jakarta Pilkada. These findings illustrate how the mass media plays an important role in influencing public perception of new political figures. The conclusion of this study is the importance of a deep understanding of the framing techniques used by the media in shaping political narratives and influencing public opinion. The implications of these results can provide additional insights for media practitioners, politicians, and the general public regarding the dynamics of mass media in local politics..