PENGARUH JOY OF MISSING OUT (JOMO) TERHADAP KUALITAS KOMUNIKASI INTERPERSONAL GENERASI Z DI ERA DIGITAL

Abstract

This study aims to analyze the effect of Joy of Missing Out (JOMO) on the quality of interpersonal communication of Generation Z in the digital era. The concept of JOMO serves as an alternative to counteract Fear of Missing Out (FOMO) by encouraging mindfulness, balance, and intentional disconnection from digital activities to enhance personal and relational well-being. The research employed a quantitative method, with data collected through an online questionnaire distributed to 100 Generation Z respondents in the Tangerang Regency. The independent variable in this study is JOMO, represented by indicators such as the intensity of JOMO and selectivity in digital activities. The dependent variable is the quality of interpersonal communication, which encompasses indicators of empathy, communication depth, and emotional connection. Data analysis included validity and reliability tests, classical assumption tests, simple linear regression, and hypothesis testing. The results show a significant positive impact of JOMO on the quality of interpersonal communication among Generation Z in the digital era. These findings demonstrate that the practice of JOMO not only enhances individual mental well-being but also strengthens interpersonal relationships by fostering meaningful and deep connections. This research offers practical recommendations for Generation Z to cultivate healthier relationships amidst rapid digitalization. Moreover, it provides a theoretical contribution to understanding the balance between digital use and interpersonal communication in the digital era. Future studies are encouraged to explore diverse variables and adopt mixed-methods approaches to deepen insights into this contemporary issue.