KOMPARASI MANAJEMEN IMPRESI PENYIAR RADIO (STUDI : PENYIAR PROGRAM JAKARTA PAGI INI RRI PRO 2 JAKARTA DAN OZ MORNING SHOW OZ RADIO JAKARTA)
Keywords:
Announcers, Dramaturgy Theory, Impression Management, RadioAbstract
The success of a radio program certainly can’t be separated of the role of announcer. The purpose of this research is to know the comparison of impression management forms of Jakarta Pagi Ini RRI PRO 2 Jakarta and OZ Morning Show OZ Radio Jakarta program announcers. The theory used in this research is Dramaturgy theory by Erving Goffman. The result of this research shows that comparison of impression management forms of Jakarta Pagi Ini RRI PRO 2 Jakarta and OZ Morning Show OZ Radio Jakarta program announcers are presentation of self, impression management, front stage, back stage and team. From camparison of all Dramaturgy elements at announcers, can be seen that 2 radio programs from 2 radio stations which have the same listeners segmentation, daypart and breakdown program, could be different at impression management.
References
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(http://www.nielsen.com/id/en.html) (diakses pada Rabu, 20 Maret 2019 pukul 14.00 WIB).
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