PROSES PRODUKSI PESAN PADA AKUN INSTAGRAM @KLIKDOKTERCOM SEBAGAI SARANA KOMUNIKASI E-HEALTH

Abstract

Social media gives an identity to brands or brands that are marketed and helps in spreading the message in a relaxed and communicative way and also a more interesting presentation than conventional media.Klikdokter itself is a start-up in the field of e-health that presents various health information in an interesting form such as infographics, videos and also has a live chat  feature that can be accessed for free. This study wants to reveal how the process of producing messages on the Instagram account @klikdoktercom. The method used by researchers in this research is descriptive qualitative method. The theory used in this research is Message Logic Theory. This theory consists of Expressive Logic, Conventional Logic and Rhetorical Logic. In the discussion of this research, the findings of the Klikdokter process in providing health information in Expressive Logic, @klikdoktercom uses Instagram features to hook pengikut, use professional equipment in creating content, and use the same as influencers and brands, then Instagram Conventional Logic uses as a means to Upgrade then cross situs and download application on Logic Retoris @klikdoktercom participate in health events and introduce @klikdoktercom in the community or in other words as a means of brand awareness. The conclusion of this research is that Klikdokter has maximized the potential use of Instagram social media in building their brand awareness.