TEKNIK SINEMATOGRAFI DALAM MENYAMPAIKAN PESAN MORAL MELALUI FILM CEK TOKO SEBELAH

Abstract

Film is a work of art that is supported by sound elements and images to convey messages. The theoretical basis used in this study is the Ferdinand De Saussure Theory The research method used in this study is descriptive qualitative. The results of this study are the film Check The Next Store to have moral messages conveyed through scenes in the film such as moral courtesy, responsibility, tolerance, and respect for other characters in the film such as young children and their parents showing moral messages in, by showing how parents, especially fathers, in giving instructions and moral advice to their children (little girls) to give thanks when given something by someone else and give a smile, this film tries to educate its audience about the culture of courtesy and respect people whose age is older than us. Then the cinematographic technique used in this film is a combination of the three camera angles, namely objective, subjective, and point of view.