TERPAAN KONTEN BERITA INSTAGRAM @NARASINEWSROOM TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS PADA GENERASI Z

Abstract

In the current era of digitalization, communication media follows increasingly advanced technological developments where the communication process is carried out efficiently, easily expands the delivery of information, and makes interaction easier. Technological advances via the internet have created social media as mass media that has technological advances, such as the social media platform Instagram. All levels of society, whether in the form of individuals, organizations or governments, use social media as a medium or tool to obtain and convey information to the public so that the public's information needs can be met. One of the social media users who spread information is the Instagram account @narasinewsroom which operates in the journalism sector. Through social media, this account provides the latest news information regarding political, social, health and entertainment news. Research was conducted on the Instagram account @narasinewsroom which aims to determine the influence of exposure to news content on the Instagram social media account @narasinewsroom on meeting the information needs of followers in Generation Z. This research method uses quantitative methods with a positivistic paradigm. Data collection was carried out by distributing questionnaires by giving statements to the research sample based on the population used, namely 100 respondents. The results of these numbers were obtained using the Slovin formula. The theory used in this research is the Uses and Gratification theory. The results of the research show that there is an influence of exposure to news content on the Instagram social media account @narasinewsroom on meeting the information needs of followers in Generation Z of 59.9%, which is categorized as quite strong.