KOMUNIKASI INTERPERSONAL PEDAGANG PAKAIAN BEKAS PASAR SENEN BLOK 3, JAKARTA PUSAT DALAM KEGIATAN JUAL-BELI
Keywords:
Interpersonal Communication, Used Clothes, Thrifting, Buying and Selling ActivitiesAbstract
This research was conducted with the aim of knowing the interpersonal communication of used clothing traders at Senen Market Block 3 in buying and selling activities, negotiations in used clothing buying and selling transactions and the media used by used clothing traders at Senen Market Block 3 in buying and selling activities. This research uses a qualitative descriptive method and the data collection methods used are observation, documentation and interviews with informants in the research. The theory used in this research is the theory of symbolic interaction and media richness. The paradigm used in this research is the constructivist paradigm. The results of this research state that interpersonal communication in buying and selling used clothes at Pasar Senen Block 3 is two-way, which is usually started by the trader by greeting the customer and in serving the customer during the sale, the trader explains the used clothing product he wants to purchase. by customers to provide information related to products and also attract interest and good relations with customers. Negotiations in buying and selling used clothing are a common thing that is carried out with a WIN-WIN strategy to reach a mutually beneficial price agreement. Pasar Senen Blok 3 used clothing traders also sell using media which can make it easier for traders to make sales and can reach customers widely.
References
Ardhoyo. (2014). Komunikasi Efektif Dalam Negosiasi. Jakarta: Mandala Nasional Publishing.
Aulia Nugraha, P., & Fitriawati, D. (2023). Komunikasi Interpersonal Customer Service Glory Shoes Terhadap Sikap Emosi Pelanggan. Agustus, 2(2), 125–132.
Damsar, & Indrayani. (2018). Pengantar Sosiologi Pasar (Edisi Pertama). Jakarta: Kencana.
Devito, A. J. (2016). The Interpersonal Communication Book. Harlow: Pearson Education.
Fahrudin Yusuf, M. (2021). Buku Ajar Pengantar Ilmu Komunikasi: Untuk Perguruan Tinggi Keagamaan Islam (PTKI) dan Umum. Yogyakarta: CV. Pustaka Ilmu Group.
Firmansyah, M. A. (2020). Komunikasi Pemasaran (Cetakan Pertama). Pasuruan: CV. Penerbit Qiara Media.
Griffin, E. (2012). A First Look At Communication Theory. New York: Mc Graw-Hill Companies.
Gulfira, N. (2016). The Art Of Thrifting. Yogyakarta: PT. Bentang Pustaka.
Hadi, P. I., Wahjudianata, & Indrayani, I. (2020). Buku Ajar Komunikasi Massa. Pasuruan: CV. Penerbit Qiara Media.
Kasemin, K. (2016). Paradigma Teori Komunikasi Dan Paradigma Penelitian Komunikasi. Malang: Media Nusa Creative.
Kock, N. (2010). Evaluationary Psychology and Information Systems Research: A New Aproach to Studying of Modern Technologies on Human Behavior. New York: Springer Science + Business Media LLC.
Liliweri, A. (2011). Komunikasi: Serba Ada Serba Makna (Edisi Pertama). Jakarta: Kencana Prenada Media Group.
Madiistriyatno, harries. (2019). Catatan Praktis Loby & Nego Untuk Bisnis. Tangerang: Indigo Media.
Moleong, L. J. (2009). Metodologi Penelitian Kualitatif: Edisi Revisi. Bandung: PT. Remaja Rosdakarya.
Muhid, A., & Wahyudi, E. W. (2020). Interaksi Simbolik: Teori dan Aplikasi dalam Penelitian Pendidikan Dan Psikologi. Malang: Madani.
Mulyana, D. (2011). Ilmu Komunikasi: Suatu Pengantar. Bandung: PT Remaja Rosdakarya .
Nur Sella, N., & Banowo, E. (2023). Eksistensi Anak Muda Pada Fenomena Trend Thrifting Dalam Pembentukan Identitas Sosial. BroadComm, 5(1), 87–96. https://doi.org/10.53856/bcomm.v5i1.253
Nurdin, A. (2020). Teori Komunikasi Interpersonal: Disertai Contoh dan Fenomena Praktis. Jakarta: Kencana.
Nurlintang, R. W., & Rustandi, D. (2020). Komunikasi Interpersonal Sales dengan Konsumen di Proshop Speedo Siliwangi. KOMVERSAL, 2(1), 51–65. https://doi.org/10.38204/komversal.v2i1.505
Purnama Putri, A., & Ashaluddin Jalil. (2023). Dinamika Aktivitas Berdagang Pakaian Bekas Impor (Thrift) Di Pasar Senapelan Kota Pekanbaru. JOM FISIP, 10(2), 1–12.
Sariwaty, Y., Fitriawati, D., & Retnasary, M. (2021). THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES. Jurnal Komunikasi Dan Bisnis, 9(2), 97–102. https://doi.org/10.46806/jkb.v9i2.772
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Penerbit Alfabeta.
Sugiyono. (2021). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Penerbit Alfabeta.
Sumiyati, Herleandhi Fery, & Supriadi. (2023). Pendekatan Komunikasi Interpersonal Waroeng Noesantara Dalam Menjaga Loyalitas Pelanggan. Jurnal CommLine, 8(2), 94–109. http://jurnal.uai.ac.id/CommLine
Suranto, A. (2011). Komunikasi Interpersonal. Yogyakarta: Graha Ilmu.
Widyastuti, S. (2017). Manajemen Komunikasi Pemasaran Terpadu. Jakarta: FEB-UP Press.
Zainal, G. A. (2017). Buku Ajar Teknik Lobi Dan Negosiasi. Bandar Lampung: Anugrah Utama Raharja.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Muhammad Azha Rivaldhy, Ahmad Fatoni, Ahmad Nasher, Prasetyo Bonifasius Sitanggang
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
